The concept of patient centricity has emerged over the last three decades. Although no clear definition of patient centricity exists and the scope for interpretation is wide, putting the patients‘ needs in the centre and systematically engaging patients in drug development activities and decision making could be seen as an essence of existing definitions.
For successful patient engagement keep information high and live patient centricity throughout your study. How? Let’s explore some approaches by having a closer look at 4 reasons why patient centricity is not just a buzz word.
Die Entwicklung neuer Arzneimittel schreitet kontinuierlich voran, mit dem steten Ziel, die Situation des Patienten zu verbessern. Die einfache Gegenrechnung nutzentragender Parameter im Zuge der Zusatznutzenverhandlungen in Deutschland wirft bei näherer Betrachtung eine Reihe an Grundsatzfragen auf.
We have a target and we have a spreading pattern – so why don’t we have a therapy yet? And why are we consciously ignoring the few reliable findings from preclinical and translational studies?